The first UW-Stout student to enter the Xcel Energy Young Entrepreneurs’ Written Business Plan Competition brought home the prize.
Ryan McKone, of Superior, Wis., won first place in the fourth annual competition, which was held at UW-River Falls April 18-19.
McKone, a business administration major, wrote a business plan for Crush, an urban eatery that would be the area’s first LEED-Commercial Interior certified restaurant. LEED, which stands for Leadership in Energy and Environmental Design, is a green building rating system for environmentally sustainable construction.
According to the plan, Crush would specialize in local artisan cheeses, small-batch cured meats and great wines. Crush also would use local suppliers and offer a rotating menu, focusing on fresh, seasonal and locally grown products in a trendy, casual atmosphere.
McKone received a $1,000 cash award for his winning entry, and his name has been inscribed on the Traveling Lydecker Award.
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